Designed this earthworm mascot logo for a client who is on the urban farming business.
The brief was to create a circular logo with a capped earthworm in the centre with a shovel and spanner in the background. The Botany Worx text was to go at the bottom in a graffiti style with mushrooms and daisies growing out of it. The client said they admired the style of graffiti artist Cheografe.
With this nice clear brief, I first created the frame. I designed the border and text in CorelDraw.
I then sketched character concepts for the earthworm character using Corel Painter. After some feedback, I adjusted a smaller selection of charatcer sketches and then they chose the winner which I painted properly.
Finally, I took the character into CorelDraw and vectorized it so that the whole logo is a vector.